PPC Manager (Paid Search, SEM)

Job description

Prospect Path are looking for a PPC Manager who is keen to lead paid marketing strategy as part of an ambitious, creative and friendly team. 

We’re a rapidly growing technology business in the heart of Newcastle. We help teams find great software and help software makers find valuable customers. 


The role

As our PPC Manager, you will be focussed on growing audience and revenue, building on a well-established set of successful paid campaigns. You will be responsible for managing advertising budgets and testing new opportunities to generate leads through paid channels. You will have freedom to develop campaign strategy and reporting systems, collaborating with the marketing and product development teams on projects you manage.

Your goals and responsibilities will include:

  • Develop paid marketing strategies that scale well and deliver on agreed objectives

  • Identify audience and platform opportunities to increase revenue from advertising

  • Automate advertising systems including reporting and bidding

  • Regularly employ CRO tests to stay ahead in competitive markets

  • Use ABM platforms to secure new clients by nurturing high value accounts 

  • Forecast and monitor budgets across our brands

  • Track trends in PPC and train your team when collaborating on campaigns

  • Work with our marketing, product and sales teams to align paid strategy with business targets

Requirements

The skills to pay the bills
We’re looking for someone who has mastered paid advertising and wants to invest their skills in a growing small business.
  • 3-5 years of PPC expertise
  • Broad ad platform experience (Google Ads, Bing, LinkedIn, Adroll)
  • Ability to conduct data audits and identify areas for optimisation
  • Experience managing large advertising budgets
  • Comfortable automating or scaling processes (Google Ads Editor, custom scripts)
  • A creative approach to campaign strategy and advertising copy
  • Experience with PPC management tools a bonus (Adstage, Kenshoo, Marin)

Alongside these skills, we’re looking for someone who is passionate and enthusiastic to be part of our close-knit team working in a fast-growth market. We value innovative and inquisitive individuals who play an active role in continuing to make this a great place to work.


Perks of the job
  • Competitive salary
  • Tailored plan for personal progression in your role
  • A knowledgeable, social and purposeful team
  • Free food (Monday breakfast, Friday lunch, weekly fruit delivery)
  • Your work helps us plant 1000’s of trees each year with Tree Aid
  • Modern, city-centre offices at The Core in Newcastle Helix
  • Company events including Tyneside Cinema film nights
  • Friendly competition (table tennis, bake-off sweepstakes)

If you’re excited about this role ( and bake-off sweepstakes, free food or tree planting) we would love to hear from you…

Salary: £25,000 - £30,000